After becoming Nike’s president in 1983, Bob Woodell approached Phil Knight with the idea of doing something for Davidson. In the 1960s and 1970s, the gender pay gap in the US was at its worst point in history with women being paid a mere 58 cents on the dollar compared to men. Knight was in need of a graphic designer to put together charts and graphs for an upcoming meeting with Onitsuka Tiger, so hearing a graphic design student needing extra money was music to his ears.Knight offered Davidson an opportunity to freelance for Blue Ribbon Sports at a rate of two dollars an hour. Nike spends about 10% of its annual revenue on advertising and promotions. At the time she created the now world famous logo, Davidson was a student at Portland State University where one of the co-founders of Nike,  Phil Knight, was teaching as an assistant professor in accounting. Our AI algorithm makes logo design easy! $8,000 is still low compensation for the logo of a multi-billion dollar company, but Nike … Featured Nike Swoosh Memes See All. The Swoosh is the logo of American athletic shoe and apparel designer and retailer Nike.Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone.. Bill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS). )It was simply by chance that Davidson met Knight at all. We provide the canvas and tools. Try making a GIF instead! It was impossible to predict that Nike would become the biggest sportswear brand in the world. The estimated value of her shares in Nike today is just over $780,000 (assuming she hasn’t sold) but for Carolyn Davidson, . And yet, this remarkable logo represents billions of dollars worth of accumulated branding and marketing associations. He further instructed her that he wanted it to give the impression of motion. We disclaim any responsibility for any legal issues resulting from … Had Nike failed like most other companies in their position, the Nike logo would have been just a logo and Carolyn Davidson would have been another woman who was underpaid for her work. In 1976, the company hired its first external advertising agency, John Brown and Partners, and Davidson went on to work on other clients' needs. Edit Finish. Morgan is a writer and content creator based in Detroit, MI. Davidson never cashed out those 500 shares of Nike stock. Create your own logo design with Free Logo Design, 100% free, fast and effective! But this wasn’t the end of it. Making a static design look and feel fluid is a challenging task and requires time. Although the original story noted that Davidson billed BRS for 17.5 hours of work, she noted in an interview with that she spent more time than that finding the right design. The Swoosh is the logo of American athletic shoe and apparel designer and retailer Nike. Not too bad for producing something in a couple weeks of part time work that is essentially just a curvy checkmark. It's a free online image maker that allows you to add custom resizable text to images. When Knight came to her with the project of creating a new company logo in 1971, it was just like any other assignment. Nike. That was part of my problem. Social media and advertising cookies of third parties are used to offer you social media functionalities and personalized ads. But what does it mean? At the party, he gave her a gold ring that had the swoosh on the top with a diamond in it. The logo has undergone minor changes from its original design in 1971, today most commonly seen as a solo swoosh, although for much of its history, the logo incorporated the NIKE name alongside the Swoosh. With this sequence of events, it is clear that the Nike name and logo weren’t affiliated until that first Nike shoebox was printed.While key components of the known Nike logo story have been misconstrued, the part where Carolyn Davidson only billed $35 for the Nike logo design is shockingly true. From the start, it was clear that the team favored the Swoosh Nike logo. With that being said, she did not copyright the Nike logo or negotiate for royalties on every sale of products that featured her logo. But this all-too-familiar story is wrong.The real story follows an unorthodox timeline and is not as deep as it is made out to be.It’s true that back in 1971, Knight and Blue Ribbon Sports were in a time crunch to choose a logo and name for their new company, but contrary to popular belief, the Nike logo was not inspired by the Greek goddess Nike’s wings. Another way to prevent getting this page in the future is to use Privacy Pass. For the next few weeks, Blue Ribbon Sports stood as a company with a logo, but no name. He also gave her, according to Davidson, 500 shares of the company.So how much were 500 shares of Nike worth at the time? Swoosh Logo Inspired From Greek Goddess Of Victory. Nike SB logo. She didn’t really think much of it at the time and accepted the same two dollars an hour wage she was used to receiving. At the current stock price of a little over $60 per share, the $8,000 gift of stock in 1983 is now worth just shy of a half a million dollars. After some work on the logo, Davidson then …

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